Enhancing customer engagement through mobile apps

Digitization is at the core of most firms, and customer engagement strategies will be mainly enhanced through mobile experiences.

The above statistics show the global mobile app revenues from 2013 and the forecast until 2017. In recent years, mobile apps have become the must-have items for companies, and games have taken the largest share of the revenues. However, Digi-Capital forecasts that this tendency will change, and other app categories with new approaches will exponentially grow, reaching 51% of the total revenues by 2017.

Today, customers demand more efficient and user-friendly experiences throughout the whole customer life cycle. Mobile apps give business many opportunities to improve the customer experience and to engage with current and potential customers. That is why at Gist we develop and advise on innovative technology solutions for companies. In addition, we improve our clients’ productivity, evolve their business, and create extraordinary brand experiences for their customers, employees, and partners.

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