Do Mobile App Development Platforms provide the best solution for you?

Mobile App Development Platforms (MADPs) simplify app development by providing templates and low-code tools, but they have some drawbacks On first place, you might not be able to completely do away with native mobile application developers For example, when the app requires customization that cannot be handled by a producer or non-native application developer On the contrary, when you build a native app you can create a personalized solution, without jeopardizing the user experience and your...

Enhancing customer engagement through mobile apps

Digitization is at the core of most firms, and customer engagement strategies will be mainly enhanced through mobile experiences The above statistics show the global mobile app revenues from 2013 and the forecast until 2017 In recent years, mobile apps have become the must-have items for companies, and games have taken the largest share of the revenues However, Digi-Capital forecasts that this tendency will change, and other app categories with new approaches will exponentially grow, reaching...

Building a mobile strategy is not just creating an app

Marriot has received the 2015 CIO 100 Award for its API Platform, which illustrates both operational and strategic excellence The company collects and distributes data through this Platform, which allows Marriott to make strategic, efficient, and profitable corporate decisions Marriot is a clear example of how building a comprehensive mobile strategy can boost productivity and provide a competitive advantage, because, despite what many firms believe, a mobile strategy is much more than just...