Building a mobile strategy is not just creating an app

Marriot has received the 2015 CIO 100 Award for its API Platform, which illustrates both operational and strategic excellence. The company collects and distributes data through this Platform, which allows Marriott to make strategic, efficient, and profitable corporate decisions.

Marriot is a clear example of how building a comprehensive mobile strategy can boost productivity and provide a competitive advantage, because, despite what many firms believe, a mobile strategy is much more than just creating an app. Therefore, at Gist, we work hand in hand with our clients to create mobile strategies that reveal the full potential in their engagement process. Our main goal is to build deeper, more productive relationship with customers, partners, employees, and product.

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