Do Mobile App Development Platforms provide the best solution for you?

Mobile App Development Platforms (MADPs) simplify app development by providing templates and low-code tools, but they have some drawbacks On first place, you might not be able to completely do away with native mobile application developers For example, when the app requires customization that cannot be handled by a producer or non-native application developer On the contrary, when you build a native app you can create a personalized solution, without jeopardizing the user experience and your...

Enhancing customer engagement through mobile apps

Digitization is at the core of most firms, and customer engagement strategies will be mainly enhanced through mobile experiences The above statistics show the global mobile app revenues from 2013 and the forecast until 2017 In recent years, mobile apps have become the must-have items for companies, and games have taken the largest share of the revenues However, Digi-Capital forecasts that this tendency will change, and other app categories with new approaches will exponentially grow, reaching...

Building a mobile strategy is not just creating an app

Marriot has received the 2015 CIO 100 Award for its API Platform, which illustrates both operational and strategic excellence The company collects and distributes data through this Platform, which allows Marriott to make strategic, efficient, and profitable corporate decisions Marriot is a clear example of how building a comprehensive mobile strategy can boost productivity and provide a competitive advantage, because, despite what many firms believe, a mobile strategy is much more than just...

For Hospital Management, Mobile Healthcare is a Must

Where health meets technology in the modern world, everything falls readily at the feet of the patient Want to consult with your doctor via video from the comfort of your favorite ottoman There's an app for that Want to calculate how many steps you take in an hour, or measure your daily caloric intake There are hundreds of apps for that Want to know if your next-door neighbors' children might potentially have the sniffles Well, there's an app for that (Yes, really In a truly missed opportunity,...

One is the Liveliest Number : SEO Changes For One-Page Websites

Picture a group of explorers decked out in safari gear: packs on their backs, hats à la Crocodile Hunter, each with a dozen vaccines coursing through their veins The humid air hangs heavy as the expedition party heads deep into the extensive wilderness of the Amazon rainforest Their task To locate one particular palm tree amidst the vast, dense acres of identical-looking trees This is the everyday life of a search engine Consider that "one particular palm tree" the equivalent of a company's...

Mind Your Own Business : How To Choose the Best Development Strategy for Your Company

Know Thyself This old Greek aphorism has done many an important turn to the literary and philosophical development of the Western world Plato, Pythagoras, Rousseau, Hobbes, and Emerson each interfaced with the concept, quills and pens and palimpsests at the ready And now, with the digital era in full swing, it’s time to apply this adage to a new type of development: technical For the modern business, a strong digital presence is non-negotiable Today’s buyers are constantly flitting from...